The Future of Technology - Age of Collaboration

Age of Collaboration

The age of collaboration has come, high end designers are looking to the hightstreet to market themselves to a different audience, and high-street brands are looking to the high end designers to give more exclusivity to their brand.

Last year Stella Mcartney launched a collaboration with Adidas where she designed a range of sportswear and footwear, this was available in the Adidas store and online. This allowed sports and fashion lovers to come together. You may often find that those related to fashion like to keep themselves in good shape, due to the expectations that come with working in the fashion industry. Mcartney and Adidas to coming together was a very innovative idea merging the two sectors.

Stella Mcartney for Adidas Spring Summer'14

More recent collaborations have seen Alexander Wang release a collection for H&M, this collaboration is between two market levels of fashion, luxury and economical fashion. This allows customers of H&M to have a taste of what it is like to wear WANG. The collection has the text of WANG all over it, showing off that it is designed by a luxury brand, this will appeal to those who may want wang, yet it is out of their price range.

Rihanna pictured wearing the Wang for H&M two piece.

Another collaboration that particularly interested me was between Versace and Disaronno, created a limited edition bottle, with the Versace print. The bottle does not only look fabulous in its bright blue and yellow coating yet it oozes with the Versace style. Being limited edition the bottle has an exclusive ora about it, enticing the fashionistas in.

Versace limited edition Disaronno Bottle