PARIS TRIP
The Paris day trip was highly beneficial to us as a group and meant we got not only an eye for Paris Fashion, but also the groupings of the fashion houses within Paris and the department stores.
The luxury fashion malls Pintemps and Galeries Lafayette were the first stores we visited, we notices both were fairly similar in terms of the layouts of the brands, having Prada, Dior, Fendi etc all in the same part of the store.
The outsides of both stores were extremely different. Galeries Lafayette shop windows were filled with fuzzy creatures, promoting some sort of new cuddly toy. Pintemps windows were filled with Burberry, as was part of the inside of the store. This is a great promotional idea and you could not have left or entered, or even walked past Pintemps without noticing Burberry.
Here is a short film showing the highlights of the burberry windows and displays inside:
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