Kate Moss at the AW 13/14 Louis Vuitton Show |
Anna Wintor is often a keen wearer of fur. |
There has always been controversey towards fur and due to this fur has not been as popular in England as it is in some of Europe due to the animal rights protests. In 1994 models claimed they would rather be naked than wear fur, making it completely unfashionable. McCartney is also known to have said that her "designs have shown that animals don't need to suffer for fashion".
Stella McCartney backed the Peta campaign for the ethical treatment of animals. |
Although in an article Vogue claimed in September 2013 that 69% of designers used fur in their campaigns, it was also said by the RSPCA that 95% of women were said to refuse to wear fur. The controversy of fur will continue to go on, Zara, Topshop and Selfridges have banned it, yet luxury and couture brands seem to be promoting it. Which way the consumer swings is the deciding factor for the future of fur in fashion.
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