Men in Fashion

Men’s fashion is often based on band members, sports personalities, etc. Getting a person in the public eye to wear your clothing will increase your sales more than catwalk shows in terms of men’s fashion. Tommy Hilfiger have taken this strategy on board and now stopped all mens catwalk shows and now focus men's sales through using promotional strategies using celebrities etc. 

Hairless men came into fashion and is reflected in media posts of Daniel Craig, English Rugby Team, David Beckham all topless and hairless to portray the younger man, this trend has been seen worldwide as to the big names that have taken it on, showing the impact that large stars have on men's fashion followings. 

David Beckham is seen as an icon to men, he has been used on multiple occasions in advertisement campaigns over the years and recently was the leading man in the new film advertisement for the Haig Club. The film was authentic using other famous faces, such as Jimmy Choo, staring as the friend of Beckham. The film displays an exclusive club of selected individuals giving the idea to the consumer that once drinking this whiskey you will then enter the 'Haig Club'. The members all enter in different ways. Beckham enters on a motorbike, linking back to his personal life and a recent documentary he did traveling on a motorbike across America. Extreme sports are shown through the final images displayed, Skiing, Fishing and Shooting, all adding up to create a type of man and lifestyle that comes along with the drink. The film backing track is by Alt J, the song is called 'Left Hand Free' I believe this links to the idea of drinking, having your left hand free, yet the whisky in your right hand. Using Beckham in any promotional video can have a great positive effect on the sales of that product due to his popularity amongst the public. 

Click the link to see the film: 
https://www.youtube.com/watch?v=MaMuQPmzrrU